It's something that most of us never ask ourselves. But here's why it's so important.

Key Takeaways:

• Once you understand the point of having an Instagram page, then you will have clarity and understand the type of content that you need to create, while also understanding what strategies you need to use in order to build it.
• Your goal when building an Instagram page, shouldn't be to just post whatever you want to post. It should be to create the type of content that will always resonate with your audience.